Work
Worth
Doing
yrke
- A profession or trade, especially one requiring skilled labor.
- The lifelong accumulation of mastery in a specific domain.
From Old Norse virki ("work, deed, fortification").
Capability
Work worth doing makes you better at something. You finish the day more capable than you started.
Not just faster. Not just more productive. Actually better—at thinking, making, understanding. The kind of improvement that stays with you.
Compound
Some tools make you faster today but weaker tomorrow. Others cost you upfront and pay you back forever.
We back slow compounding over fast erosion. Skills you build, not borrow. Understanding that compounds because you took the time to earn it.
Judgment
Being good at something means knowing when to break the rules. That takes reps. There's no shortcut.
We back people building taste, judgment, and expertise that can't be copied. The kind of skill that makes you more valuable the longer you do it, not less.
Three
Pillars
Sovereignty
Your skills should be portable. Your data should be exportable. Your business shouldn't need permission from a platform to exist. We invest in tools and companies that give you real ownership—the kind you can sell, modify, or walk away with.
Friction
The hard part is the point. A steep learning curve means you're gaining something that compounds. We back things that are hard enough to be worth doing—where the investment pays off and the skill becomes yours.
Integration
Work your family understands. Work you're proud of. Work that's yours—not rented from a platform that could revoke it.
The Fork in the Road
Good tools teach you something. You understand more after using them, not less.
Technology that keeps you in the loop. That makes you defend your thinking. That treats you as the expert, not the bottleneck.
That's the line. Which side you build on is up to you.
What We Back
People and companies where being good at something matters.
Tools that make you better after using them, not just while using them.
Businesses where the founder can explain every part of how it works.
Software you can export from, modify, or leave.
Skills that get more valuable with experience, not less.
Products that respect your time and attention.
Technology that replaces your judgment isn't a tool. It's a bid for your job.
Work you'd be proud to show your kids.